Leader-Telegram Newspaper

The Leader-Telegram has been the Chippewa Valley’s daily newspaper since 1881. It is invited into homes each week as a paid circulation newspaper. Circulation of the Leader-Telegram covers counties in west-central Wisconsin with primary concentration in Eau Claire, Chippewa and Dunn counties. The Leader-Telegram is published mornings, Monday through Sunday.


  • 48,000 PEOPLE pay to read Leader-Telegram and leadertelegram.com EVERY SINGLE DAY!
  • The majority of them are at least 45 YEARS OLD
    • 76% of our readers are married
    • 96% of our readers are homeowners
  • Leader-Telegram is delivered in a 12 county area with the majority of our readers in Eau Claire, Chippewa and Dunn counties.
  • We are the only 7-Day-A-Week Newspaper in the Chippewa Valley.

Our readers are engaged in community.

Daily Features:

  • Sunday – On campus, Business, Entertainment, Travel, Lifestyles, Moments In Life, Color Comics
  • Monday- NFL Coverage, Senior Life
  • Tuesday – Food
  • Wednesday- Your Health
  • Thursday – On the Town/ Entertainment, Off Beat
  • Friday – Getting Out/ Outdoor Living
  • Saturday – At Home, Religion, Community, Prep Sports

Best Value Advertising for any business or budget:

  • Print/Digital Packages
  • Contracts
  • Small Business
  • Non-profit
  • Blitz
  • Inserting Options
  • Print and Deliver

Ask about special advertising and sponsorship opportunities on the following:

  • Relish/Spry
  • The Month Ahead
  • The Right Spot
  • Family Fun Pages
  • Downtown Group
  • Own the Day
  • Front Page Stickers
  • Front Page Ads
  • TV Grid Page
  • Value Coupon
  • Savor
  • Page Sponsorship